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July 2008 Newsletter

July 1st, 2008



4 Sales for the 4th

To celebrate the 4th of July Detailed Image is putting four outstanding products on sale from 7/1/2008 – 7/6/2008. Save BIG through this holiday weekend! Here are the specials:

P21S Auto ShampooReg $9.99
Now $8.27
Blackfire Wet DiamondReg $27.99
Now $18.99
Lake Country
Ulti-Mit

Reg $15.99
Now $10.99
Blackfire Long Lasting Tire Gel
Reg $17.99
Now $9.99


Detailed Image’s July Specials On top of our great 4th of July Specials we also have Menzerna P085RD Polish and Poorboy’s World Wheel Sealant on sale for the month of July ’08, see prices below.

Special #1
Menzerna PO85RD
Regularly $39.99 – Sale Price $29.99
Detailed Image July 2008 Special Menzerna P085RD Polish
Special #2
Poorboy’s World Wheel Sealant

Regularly $17.99 – Sale Price $11.99

Detailed Image July 2008 Special Poorboy's World Wheel Sealant


Don’t Forget to Enter Our June – July ContestWe’re giving away a set of Chemical Guys Jet Seal 109 16oz sealant along with a 16oz tin of Chemical Guys 50/50 Paste Wax. Visit our contest page for entry details.


New Detailed Image Homepage DesignWe’re excited to present you a new Detailed Image homepage design, enjoy the new look.



July 2008 Specials

July 1st, 2008

We have two more great specials for you during the month of July!

Special #1 Menzerna PO85RD – Regularly $39.99 – Sale Price $29.99

Detailed Image July 2008 Special Menzerna P085RD Polish

Menzerna PO85RD is an extremely fine/light cutting polish. This polish is becoming rapidly popular to use after the Menzerna PO106FF. It finishes down the paint smoother and more optically clear than any other polish we have ever tested. Typically this product is applied with a buffer and a black finishing pad or a blue fine finishing pad for best results. These soft pads build up lower levels of heat and leave the process extremely smooth. This process is sometimes called burnishing or “jeweling” the paint. If you want the deepest gloss possible add this product to your routine to get the maximum optical clarity.

Special #2 Poorboy’s World Wheel Sealant – Regularly $17.99 – Sale Price $11.99

Detailed Image July 2008 Special Poorboy's World Wheel Sealant

During the hot summer months it can be really difficult to keep your wheels clean, unless you have the Poorboy’s World Wheel Sealant. The Wheel Sealant provides a micro thin barrier between your wheels and contaminants like brake dust, road grime, dirt, etc. Brake dust often repeatedly hits the same areas at very high temperatures and it sizzles on the wheel, which can lead to pitting. The Wheel Sealant is extremely resistant to high temperature brake dust, keeping it on top of the Wheel Sealant, so it is much easier to clean. Simply wipe it on your wheels and wipe away the excess residue and your wheels will receive valuable protection! This will greatly reduce your cleaning time and your wheels will look much better for longer. Make this small investment today and keep your wheels looking top notch year round!

Four Special Prices to celebrate July 4th (7/1 – 7/6)

July 1st, 2008

To celebrate the fourth of July Detailed Image is putting four outstanding products on sale from July 1st – July 6th 2008. Save BIG through this holiday weekend! Here are the specials:

 
P21S Auto ShampooReg $9.99
Now $8.27
Blackfire Wet DiamondReg $27.99
Now $18.99
Lake Country
Ulti-Mit

Reg $15.99
Now $10.99
Blackfire Long Lasting Tire Gel
Reg $17.99
Now $9.99

P21S Auto Shampoo Reg $9.99 – Now $7.99 – Premium shampoo to wash your vehicle with

Blackfire Wet Diamond Reg $27.99 – Now $18.99 – Durable, reflective and easy to use sealant

Blackfire Long Lasting Tire Gel Reg $17.99 – Now $9.99 – Lasts extras long and looks very dark

Lake Country Ulti-Mitt eg $15.99 – Now $10.99 – Extremely safe and durable washing mitt

Flex XC 3401 VRG buffers back in stock as of 6.12.08

June 18th, 2008

Just wanted to let everyone know that Flex XC 3401 VRG buffers are in stock and ready to ship. This buffer has been extremely popular because of it’s outstanding cutting power balanced with safe and easy use.  It is an exceptional tool for both enthusiasts and professionals alike.  We also received in the Flex L3403VRG rotary buffers, which will be up on our site soon.

June 2008 Newsletter

June 6th, 2008

Exciting New Feature – The Daily Special

Look no further for the best savings on all of your favorite auto detailing supplies. Every day Detailed Image randomly picks a product and puts it on sale at a very reduced price. The average savings you can expect to see is roughly 30% or more! Here’s an example of our daily special on June 6th, 2008.

June 6th Daily Special example

To view our Daily Special, simply visit the Detailed Image homepage. You can also receive daily e-mail notifications by logging in and clicking on My Account. Scroll down to the bottom and you’ll see Daily Special with a drop down box next to it. By default it is set to no, so change it to yes if you’d like a daily e-mail notification sent to you. For more info please visit our Daily Special page. We hope you enjoy the savings and the new feature!


Two Monthly Specials at Detailed Image

Free 16oz Citrus Wash & Gloss with the purchase of a
Gilmour Foamaster II Foam Gun!
Foam guns are becoming a must have in a detailers arsenal of products. They are a great way to pre-soak a car before washing. This helps minimize the chance of adding swirls to the paint since there is no need to touch your wash mit to the paint to add suds. For the month of June, we are including a free 16oz bottle of Chemical Guys Citrus Wash & Gloss with the purchase of a Gilmour Foamaster II Foam Gun. View a video of these two products in action on the Gilmour Foamaster II product page or our homepage.

Waffle Weave Drying Towels $13.50 when you Purchase 2 or more!
If you haven’t had a chance to try our super absorbent, paint safe waffle weave microfiber drying towels, nows the time. When you purchase two or more (by changing the quantity in your cart), the price of the towels drops to $13.50 each (that’s over 30% off)! Our towels are extremely soft, tagless, and have silk edging making them one of the safest towels on the market. Replace your chamois and old damaging towels today with this great offer on premium waffle weave drying towels!


Don’t forget Fathers Day, June 15th!
Father’s Day is just around the corner. If you haven’t figured out what to get your Dad, we put together our top picks for Father’s Day Gift Ideas at Detailed Image. Dad not into detailing? We also offer a variety of other products on our sister site Tastefully Driven. Here’s a link to some other products you may want to consider as gift ideas for Dad. Also, don’t forget we offer free cards with any gift purchase on Detailed Image and Tastefully Driven. Simply enter what you would like the card to say in the comment field and we will not include your receipt in the order (you can still print your receipt at any time after the purchase by logging into My Account and clicking the PDF icon next to your purchase).


Contest Winner and the New Contest
Congratulations to Brian McFadden for winning a FREE Flex XC 3401 VRG buffer. We’d like to thank everyone who participated in this contest, it was our biggest one yet. Since we had so many contest entrants we decided to pull a second winner, Andrew Jerman, and gave him a $25 gift certificate to our sister site TastefullyDriven.com. Our next contest is for one of the most popular sealant and wax combinations of the year, Chemical Guys Jet Seal 109 and 50/50 Paste Wax. Visit our contest page for details on how to enter our free contest.


Last Call on 15% off Code – Ends June 14th
Last month we issued a 15% off code because our server went down. This discount code expires on June 14th. Discount code only available for Detailed Image Newsletter Subscribers, register now.

Father’s Day Gift Ideas

June 6th, 2008

Believe it or not Father’s Day is right around the corner on Sunday June 15th, 2008. Sometimes it can be really difficult to find the perfect gift to give on Father’s Day, but Detailed Image is here to help. Everyday I get to interact with customers (many of which are Father’s) and I’ve compiled a list of what I believe are some of the most popular gift ideas. We have all of these products in stock and ready to ship out in one business day and Express deliveries are available.

5 Gift Ideas
1 – Gilmour Foamaster II – This is one of the coolest products any detailer can have! This innovative product uses a special high quality nozzle/reservoir with quick release connections. It attaches to any hose, mixing water and shampoo together, so you can you can quickly spray a layer of foam over your entire vehicle. In about 30 seconds you can coat an entire vehicle top to bottom. Best of all Detailed Image will give you a FREE bottle of the Chemical Guy’s Citrus Wash and Gloss (shampoo) with any Gilmour Foamaster II purchase during the month of June.

2 – Microfiber Towels – No detailer can have enough high quality microfiber towels. These towels are essential for safe and effective detailing. All of the towels sold at Detailed Image are extremely high quality and will ensure you don’t add any micro-scratches to the clear coat. Clean and fresh microfiber towels will make any detailer’s day. This is the most universal product every auto enthusiast will appreciate. Our All Purpose Microfiber Towel is the most popular towel we carry or try the insanely plush reTHICKulous Microfiber Towel. For premium drying try the extra large and silk edged Microfiber Waffle Weave Drying Towel.

3 – Gift Certificates – Some Dads are really tough to shop for, so let them pick out exactly what they want with a gift certificate. These gift certificates can be printed out on your home computer if desired, so it’s a perfect last minute gift. Detailed Image allows you to purchase gift certificates in any denomination.

4 – Porter Cable 7424 – Hand applications can only take you so far, so get the buffer you have read about all over the Internet. The Porter Cable 7424 will help significantly improve the results of any detail. This buffer is extremely easy and safe to use for any detailer and it will save the operator plenty of time and energy. Anybody still using hand applications will be forever grateful for this outstanding buffer. If you want to give him everything he needs try look at our Porter Cable 7424 Starter Kit and Advanced Kit.

5 – Pinnacle Souveran Paste Wax – This premium wax will make any color paint look very deep and rich. This is one of the best carnauba waxes we have ever tested and is used on countless show cars. It comes with it’s own applicator pad and microfiber towel. One coat adds a layer of gloss that really turns heads!

Some Father’s seem to have all the best toys, literally all of them. However we’ve provided a few additional ideas for the guys who seem to have it all. These are some of the less obvious products that any detailer would greatly appreciate.

3 More Gift Ideas
CR Spotless Water Filtration Systems – Watermarks are a detailer’s worst nightmare. They come from deposits in water that etch in to the clear coat leaving a nasty mark on the surface. Sunlight greatly expedites this process, which causes detailers to to wash their vehicle extremely fast, while constantly worrying about watermarks. You can eliminate this fear and the possibility of watermarks with this water filtration system. It connects to any hose by simply screwing it in and you’re ready to get started. You will be able to work on your vehicle, home, windows, etc. even in direct sun. This outstanding system gives you everything you need to wash safely, slowly and with confidence. They are available in two sizes and can be wall mounted or attached to a rolling cart.

Gilmour 8ply Flexogen 50ft Hose – How many times have you replaced your home’s hose? Buy the last hose you’ll ever need with one of the most technologically advanced hoses ever created. Many hoses are 3ply – 5ply, where as Gilmour uses an 8ply design for a remarkably durable hose. Gilmour backs up this claim with a Full Lifetime Replacement. It’s strong, flexible, nearly impossible to kink, won’t leak and works with all standard hose equipment.

Glass Science Glass Scrub and Rain Clear Gel Kit – This gift is a sleeper pick, but anyone who has tried it absolutely loves it. No one likes to look through dirty glass, especially when it’s raining, snowing, etc. Your glass is much dirtier than you might think and very difficult to clean properly without the right tools. The key is deep cleaning the micro pores of the glass with the Glass Scrub so the surface is truly clean. Then seal the glass’s micro pores with the Rain Clear Gel to protect the glass. This combination forces moisture to bead up and roll off the glass with ease. It works great around the home as well! Give this very affordable gift today and you will be able to see through your glass even in the worst weather.

If you have any questions or would like a gift suggestion please let me know.

Save ~30% or more EVERYDAY at DetailedImage.com

June 3rd, 2008

Auto detailing enthusiasts, Detailed Image is excited to introduce you to a brand new feature that is on our site, the Daily Special.  The Daily Special is a way for you to save big on high quality auto detailing products.  Our system is set up to automatically pull a product each day, reduce the price and put it on sale for 24 hours ONLY!  To view the daily special and how much time is left, simply visit our homepage at www.DetailedImage.com .  Registered Users (if you aren’t registered, click here to register) have the option to get a daily e-mail notification as to which item is on sale by clicking on “My Account” and selecting “Yes” to the drop down of Daily Specials.  On average the discounts amount to roughly 30% off or more!  Visit our Daily Special page to read more information about our new system.

Enjoy the savings!

The Detailed Image Team

Gilmour Foamaster II and Chemical Guys Citrus Wash and Gloss with Mixing Ratios

May 23rd, 2008

The Gilmour Foamaster II is an excellent tool for quickly applying suds all over your vehicle. It mists a ton of suds all over the vehicle, covering your vehicle top to bottom. Two of the major benefits of this product is that it’s safer than traditional washings and leaves the shampoo on the surface longer. After covering your vehicle the shampoo starts to soften and loosen contaminants before your mitt touches the surface. This means the shampoo is already spread over the whole vehicle so you don’t rely on your mitt to bring the water and shampoo to the surface. This reduces the amount of passes you’ll need to do with your mitt, which helps further minimize the possibility of adding swirls or fine scratches to the surface. I really like using the Foamaster II with the Chemical Guys Citrus Wash and Gloss because this product is a highly effective shampoo. Using the Citrus Wash and Gloss in a concentrated ratio (2oz/1Gal) will strip off the protection and if you use it diluted (.5oz/1 Gal) it won’t strip off the protection. I enjoy this versatility because it helps me get the most out of my washings from one product. Now that I’m using it with the Foamaster II I wanted to share with everyone the appropriate ratios to use.

The amount of Citrus Wash and Gloss needed is should be added to the tank and the rest of the container would be filled with water.  Once mixed together, shake to generate some suds and start washing.

Detailed Image Cards Now Available for Gift Orders

May 20th, 2008

Detailed Image Gift Cards
Sending your order as a gift? We’re now offering Detailed Image Cards that can be included in any order for free. We will hand-write a custom message on the inside and include the card with the order when it is shipped. We also won’t include the receipt so the recipient doesn’t know how much you spent.

To include a Gift Card with your order, simply request it in the Comments section of the Checkout page. If you have any questions or special requests you can email us at support [at] detailedimage [dot] com and we’ll be happy to help.

10 Common Mistakes People Make When Washing Thier Cars

May 17th, 2008

Over the years we’ve seen many mistakes in detailers washing and drying methods. Here are some of the common mistakes and solutions on how to better your process.

  1. Using Dawn (or another dish detergent) as their automotive shampoo. Washing with Dawn will strip off any protection you may have on your paint, so using a detergent on a regular basis leaves you with no protection from you coat(s) of sealant and/or wax. Using a dish detergent on a regular basis can also dry out your trim, which can accelerate fading and cracking. Solution: Use a quality automotive shampoo that has gentle cleaners the help maximize the durability of your sealant or wax, such as Poorboy’s World Super Slick & Suds shampoo.
  2. Using a bath towel to dry your paint. Big mistake! Most bath towels are cotton or terry cloth, which can easily add swirls and other imperfections in your paint. The washing and drying process is where a majority swirls and other imperfections stem from. Here’s a side by side comparison of a neglected side of a van and one that’s been properly polished.
    Using improper drying towels can easily cause these imperfections that take away from the finish of your vehicle and take hours to properly correct. Solution: Invest in quality paint safe drying towels. The best ones we’ve found are our Microfiber Waffle Weave Towels. Our towels are very absorbent, tagless, silk edging and a textured waffle pattern that helps pull contamination away from the surface.
  3. Washing with a traditional sponge or a kitchen sponge. Traditional wash sponges push dirt and other contamination around on the surface, which can easily create swirls and other imperfections in your paint (as shown in the picture above). Solution: Use a paint safe wash alternative, such as a sheepskin wash mitt. The sheepskin fibers do an excellent job releasing contamination from the surface without pushing it around on your paint, minimizing adding imperfections.
  4. Washing in direct sunlight. Washing in direct sunlight can cause water spotting on your paint, which ultimately take away from the finish of your vehicle. As water evaporates, it often leaves behind calcium and other minerals behind. Solution: Wash in the shade, as the sun is rising or just as the sun is setting. If washing in the shade is not an option, rinse as frequently as possible and work in small sections. Ideally, to minimize adding water spots to your finish, invest in a water de-ionizer such as the CRSpotless system.
  5. Using a water blade to dry your paint. Nothing screams adding imperfections more than unnecessary friction on your paint. While it may seem like your saving time by drying your vehicle with a water blade, you’ll pay for it in the end as you’ll need to spend hours polishing away the marring, swirls and scratches created from using a water blade after each wash. Solution: Utilize the sheeting method prior to drying your paint and dry with a quality, paint safe waffle weave drying towel.
  6. Not utilizing the sheeting method prior to drying your paint. One of the least favorite parts of the auto detailing process for many detailers is drying their paint. One thing you can do to save time and minimize adding imperfections to you paint is to utilize the sheeting method. After you have rinsed off your vehicle for the final time, remove your spray nozzle from your hose. Use free flowing water to flood the surface of the vehicle from the top down. The flooding creates a “sheeting” effect that will self dry the vehicle. Start from the top of the vehicle and move left to right with the hose. On the way back, right to left, lower the hose to the point where the water is falling and proceed to “catch” the falling water from your initial pass. Continue this method until you reach the bottom of the car. If you have a fresh coat of sealant or wax, this should leave you with 80% or more of the water removed from your vehicle without ever putting a towel to it.
  7. Washing your wheels & tires with the same mitt as your paint. Your wheels and tires are often the most contaminated parts of your vehicle. To minimize adding imperfections to your paint, you want to avoid using the same mitt on your wheels and tires as you would your paint. Solution: We recommend using at least 2 quality wash mitts when you wash your vehicle.
  8. Wearing clothing and jewelry that can damage your paint. This is one of the easiest ways to damage your paint. Think about it, as you lean over your vehicle to clean the roof of your vehicle, your belt, rivet, jewelry, watches and more can easily damage your paint. Before going into any detail, you should be aware of the types of clothes and jewelry you have on. We recommend wearing clothes with elastic waste bands and avoid wearing jewelry.
  9. Using 1 wash bucket. Using 1 bucket to wash your vehicle can often lead to adding swirls, scratches and other imperfections to your paint. As you clean off an area and dunk your mitt into the bucket to rinse off and get more suds, you’re putting the dirt and grime you just removed from your paint right into your bucket of shampoo. When you put the mitt back onto the paint, chances are you’re mitt will still be contaminated and you’ll be adding swirls and other imperfections to your finish. Solution: Use a 2 bucket wash system. Fill 1 bucket with clean water and utilize this as your rinse bucket. The second bucket filled with suds. After cleaning a panel, before you dunk your mitts back into the suds, rinse it off in your rinse bucket to release contamination and help prevent from putting it back onto the paint. Ideally, add a Grit Guard bucket insert to the bottom of your rinse bucket to glide your mitt across and help trap dirt and contamination on the bottom.
  10. Using pressure to remove contamination. This is possibly the biggest mistake I see detailers make. DO NOT USE pressure to remove dirt and contamination! This is one of the easiest ways to add swirl marks and fine scratches in your paint. You should use minimal pressure with your wash mitt and just glide the mitt across the paint. The automotive shampoo you are using should be doing the cleaning work. If contamination still remains on your paint after a gentle glide, consider treating it with a pre-wash degreaser or utilizing a clay bar to remove it after your wash.
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