DIY Detail started as a simple question, what happened to all the people cleaning their cars in the driveway on the weekend?  A bit of reminiscing had me remembering when I was a kid riding my bike down the street, it seemed that almost every driveway, had a dad hand washing their car on the weekend. There was a pride and sense of accomplishment, and lots of swirled shiny cars ( these were the days of dish soap’s, terry towels, and real leather chamois’s). Back when I was a kid there weren’t many brands, and not much choice other that what was sold at the department store.

Fast forward 40 years, having grown with the detailing industry, someone starting today has more choice than they know what to do with, and frankly it can be overwhelming. Having helped develop many different brands and products over the years, the target for DIY Detail was simple, develop products that a professional would want to use, but easy enough for a novice enthusiast to use. In 2019 The R&D started to develop a simple effective and fun to use product line. The labels needed to be pleasant to look at, the names intuitive, and the number of products restrained. Working with several chemists I set out to develop bespoke products, DIY Detail is not a white label start up, but truly unique formulas.

Great, now we have products, but how do we get people to buy them? Let’s face it, in this day and age, if your products are not good you won’t be around very long, and if your marketing isn’t great, you won’t survive either. The marketing strategy for DIY Detail is simple, provide education, great products, and they will sell.

In order to accomplish this extraordinarily complex and innovative marketing strategy ( a bit of sarcasm here…) I needed help. I enlisted long time friend, professional detailer, and professional news anchor Nick McGurk. Together we set out to develop a series of fun how to videos. Neither one of us takes ourselves seriously, and it shows on camera, we are not trying to be the top elite level Detailers, instead we are trying to educate the audience on how to make detailing fun, effective, and satisfying.

In June of 2022 we quietly started posting videos and opened our online store. We felt we had a good concept and great products, and fortunately so did the audience. In very little time the sales started to progress, and our audience started to grow. Distributors around the world started calling. In the only 18 months DIY Detail has grown significantly, but the most surprising part is that despite the very targeted name, professional detailers are using the products as much, and in some countries more than enthusiasts.

Enter Detailed Image. DI has a very strong reputation for a reason, they only sell products they are confident in, and provide educational resources for their customers. It’s an honor for me to add DIY Detail to the prestigious catalog of Detailed Image. Now professional detailers and enthusiasts can enjoy the legendary Detailed Image customer service with the unique DIY Detail line of products.