Chemical Guys offers a wide variety of products and have added yet another product to their offerings. Chemical Guys Renew Floor Mat Cleaner & Protectant is the perfect product for those that use heavy duty rubber floor mats in their cars, such as Husky Liners or WeatherTech floor liners.  Floor mats are typically the most abused part of your interior, and a lot of the time are simply one of the areas that a lot of people seem to overlook when cleaning their cars.  It is simple to just vacuum over them, however this will allow the dirt and grime to build up making it difficult to fully clean them.  I use WeatherTech floor mats in all my vehicles, so Renew Floor Mat Cleaner & Protectant peaked my interest as soon as it was released. Below is the product review directly from the DI product page for this item.

The Chemical Guys Mat Renew Floor Mat Cleaner & Protectant will allow you to quickly clean and restore rubber floor mats back to a like new condition! This deep cleaning formula will allow you to remove dirt, grime, mud, etc. from rubber floor mats, running boards, truck bedliners, and exterior footboards with ease. Spray the pH neutral silicone-free cleaning formula directly to the floor mat, let the product dwell and agitate with a heavy duty brush if desired. Mat Renew will break down and release any dirt, oils, grease, grime, and food and beverage residue from your rubber floor mats. The rubber mats will be left conditioned and restored to a deep black, like new appearance, along with a soft supple feel. Mat Renew also contains UV blockers that will penetrate deep into rubber to continuously block out harmful UV rays that fade and degrade rubber floor mats. Best yet, Matt Renew finishes dry to the touch and without any greasy feel. Clean, restore, and protect your rubber floor mats with the Chemical Guys Mat Renew Floor Mat Cleaner & Protectant today!

I decided to test this product out on the driver side floor mat out of our suburban, as it has not been cleaned since winter and was quite dirty.  This product is very simple to use, with the first step in the process being a simple rinse of the mats with clean water from your hose.

Once you have fully rinsed the mats, you will simply spray Mat Renew Floor Mat Cleaner & Protectant directly onto the mat.  You then want to take a brush like the DI Carpet Scrub Brush to work loose any dirt, mud or grime that might be on the mats.

At this point you will thoroughly rinse the mat and use either air or a DI All Purpose Microfiber Towel to dry the mat.  Depending on how dirty the floor mat is you may need to repeat the cleaning step a second time.

Once fully cleaned you should be left with a nice natural looking finish, leaving your floor mats looking as good as new.  If you prefer to have a slightly more glossy finish you may want to add another dressing to give a more glossy finish, as this product gives a more matte finish.  Overall the product worked just as advertised and is worth having if you use this type of floor mats in your vehicles!