Detail business owners should all be leveraging social media to their advantage. It is a great way to showcase what you offer and your expertise. Social media can be very different from platform to platform, but there are 3 constants when it comes to short form content that I want to share with you.

The first constant is your introduction. Stop spending those precious first 3 seconds introducing yourself or saying things like “Hey all you cool cats and kittens”. This is a waste of the viewers’ time until they know you. It’s rare that this works and when it does, it’s because someone has done it on every video from day one and grown a following to expect that introduction. You are better off using those first 3 seconds to hook the viewer with a statement of what they are about to see”. Learn how to remove water spots”. “This video will teach you…” “In this video I will…”

The second constant is that commonly asked questions should be turned into content and will perform well. There is a book called “They Ask, You Answer” that talks about this principle. When you create content that answers the questions that your clients are always asking, your content will seek out your target client. This will educate your target and eventually they will reach out to book service with you because you have answered their common questions.

The third constant is that babbling doesn’t serve anyone. The attention span of your short form viewers is typically pretty low until you have a following or audience. Practice getting your point across in 15 powerful seconds. Once you have mastered that, do it in 30 powerful seconds. Keep your points sharp and powerful. Don’t be afraid to leave a little bit of information out. When you leave out some information like the brand you use, the tool you’re holding or the process you are using…people will ask about it. This creates engagement!